CollaBEERation is the fifth project by the Unblvbl team for Rustam Askarov’s brewery, Malz & Hopfen, and marks the agency’s very first classic collaboration. For this special edition, Unblvbl invited five of their favorite Russian-speaking designers from around the world to join forces, turning a simple six-pack into a bold and slightly mad gallery of standout graphics — a rare move in the Russian craft beer scene.

I was assigned the rye ale.

The tasting note from the client was unexpectedly bold and instantly caught my attention: “The rye ale has an earthy aroma with hints of barnyard.” That was it — the spark. The idea of a barnyard party came to life and soon took shape as a visual concept: a receipt, trampled by a parade of animals. Each label would feature its own signature — a hoofprint or paw mark. With such small batches, that little personal touch was not only possible — it felt just right.