Created at Depot WPF

Packaging design for Finnish premium flour brand Myllyn Paras.

When novelty keeps the old age alive… Globalization and high technologies have played a dirty trick with traditions, and it’s particularly obvious as far as agriculture and farming are concerned. Products lose their authenticity, personal touch and attention to detail. We face impersonality and “grey mass”. Myllyn Paras is a global company, but we believe that modernization can play on the side of tradition: not destroying, but keeping it. Our packaging design is to illustrate this safekeeping — both literally and metaphorically…